MANAGEMENT ACADEMY
FOR DIGITAL ECONOMY
IN INDIA

(Approved by the Govt of India. Govt of Karnataka. ISO 9000-2015)

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PG DIPLOMA IN DIGITAL BUSINESS MANAGEMENT

DIGITAL
BUSINESS
MANAGEMENT

BUSINESS IN DIGITAL ECONOMY

The Digital Economy refers to a broad range of economic activities conducted through digital technologies and knowledge as key factors of production. The Digital Economy is a business environment characterized by immediacy, globalization, digitalization, virtualization, internetworking, innovation and convergence. The digital economy permeates all aspects of society, influencing the way people interact and bringing about broad sociological changes. Various digital economy tools are used to collect, store, analyze, and share information digitally and transform social interactions.

This course focuses on three critical components of Digital economy and the participants learn to harness the benefits of Digital economic framework for business:

Digital business is about doing business using Digital Economy environment, changing the way organizations use and think about technology moving from supporting to leading player in innovation, revenue and market growth. Thus, digital business creates new value chains and business opportunities. Digital businesses focus on the competitive advantages that technology gains them, whether that’s reducing overhead cost, process automation, product development or providing new value to their customers. A successful Digital Business must necessarily have three important elements:

Use existing technologies to cut costs, gather data and provide a better customer experience.

Embrace the concept of digital transformation
and the cultural
shifts that
requires.

Explore new business models that put customer experience at the center of digital strategy.

PROGRAM OVERVIEW

PG Diploma in Digital Business Management (PGDBM) provides the essential components of a traditional business plus a broad selection of cutting-edge technology and advanced Digital Business Management and Marketing Tools. It will help to prepare you to succeed in a highly competitive digitally driven business environment. By successfully completing this course, your digital business skills will include:

  • Creating & developing digital businesses
  • Digital Business sales and marketing plans (product analysis, pricing strategies, distribution channels, promotional programs)
  • Employing project management and change management tools
  • Analyzing financial issues and how they affect pricing, cost and profit
  • Integrating effective and efficient supply chain management operations/tactics/strategies
  • Redesigning and streamlining business processes using information and communication
    technology (ICT)

FOUNDATION COURSE

The preparatory Foundation Course leading to PGDBM will include all fundamentals of business management : Accounting, Micro/Macroeconomics, Business Law, Marketing, Information Systems, Ethics, E-commerce, Web Development, Database Systems, Supply Chain Management, Data Science for Business Analytics, Organizational Behaviour and Operations Management. The classroom learning and practice along with real-world experience by attending industry events, participating in competitions and learning first-hand from guest speakers and other industry events. The main Programme PGDBM will focus on Digital Business Management. Foundation course will be completed within two weeks comprising classroom learning, professional lectures and out bound learning

PROGRAM HIGHLIGHTS

  • Curriculum designed by the world class industry professionals
  • Distinguished World Class Faculty
  • International internship
  • Video lectures and Flexible learning
  • Career Enhancement Support
  • Personal mentoring by experts for career success
  • Next-Gen Innovation Lab to learn Digital Business Design
  • Get access to our library’s electronic resources 24/7
  • Including ebooks, ejournals and newspapers, and databases
  • Study at India’s largest aggregator of Digital Economy courses
  • Academy of Digital Excellence in teaching, research and industry engagement

Why you should join
Digital Business Management Program

  • Get holistic view to build digital strategy with digital technology and innovation
  • Sharpen your critical thinking, creative, analytical decision-making and reporting skills
  • Design Business Strategy integrating concepts such as the Internet of Things
  • Become a leader in an industry that will chart the way of business in the future
  • Leadership skills in digital transformation and digital business applications
  • Applied learning in fundamental aspects of Digital Business Management
  • Customer experience management, and business analytics
  • Machine Learning, Blockchain, Analytics and ‘Big Data’
  • To transform company products and processes
  • Learn how to initiate and lead digital change
  • You will emerge as a thoroughly trained visionary digital leader – Intellipreneur

LEARNINGS FROM THE PROGRAM

This Post Graduate program in Digital Business Management from MADE ACADEMY is a high profile innovative program offering participants a world class curriculum delivered by academics and practicing professionals providing both experience and insight into the world of digital business by using a range of teaching techniques and methodologies. prepares students to compete in a highly competitive digitalized world, providing them a holistic perspective of digital business and skills in all functional areas. These competencies give students the cutting edge over their peers.

Lead the transformation and change the way the world conducts business. This Embody the advancements in technology and be the change the world needs today. There is no limit to the success you can achieve earning a P G Diploma at the MADE ACADEMY

  • Gain Improved management decision making insight
  • Speedier service & product development
  • Digitalization of Business Operations
  • Greater Resource Management
  • Employee Empowerment
  • Greater Customer Insights
  • Better Customer Experience
  • Creation of Digital Products and Services
  • Opening the Door to Globalization
  • Enhanced brand reputation
  • Streamlined operations
  • Increased sales conversion
  • High customer retention strategy
  • Extended marketing campaign reach

OBJECTIVES OF DIGITAL BUINESS MANAGEMENT PROGRAM

  • Provide a Good Introduction to the Realities of Business
  • To provide a holistic perspective of Digital Business
  • To prepare the participants to take up leadership role in the Digital economy
  • To Prepare an Effective Leader, Team Player, and Interpersonal Communicator
  • Learn how to create digital businesses
  • Learn How to Effectively Manage People
  • Gain a Competitive Edge
  • A Variety of Excellent Career Opportunities

Who Should Take This Program

  • Fresh Engineering graduates who aspire to become global leaders in Digital Business
  • Young graduates who wish to gain in depth understanding of Digital Entrepreneurship
  • Aspirants who wish to acquire in depth knowledge of a special area of Business operation
  • Aspirants who wish to gain competitive advantage in career planning
  • Aspirants who wish to learn how to start Digital Business and succeed
  • Professionals who are engaged in Digital Transformation

ECOLOGY OF LEARNING

The Academy has evolved a model ECOLOGY OF LEARNING based on cybernetic learning loop consisting of Thinking. Innovation, Action and Learning (T I A L). Rapidly changing environment requires that Academy constantly evolve and integrate newer methodologies of learning. Action Learning is a process that involves a small group working on real problems, taking action, and learning as individuals, as a team, and as an organization. It helps organizations develop creative, flexible and successful strategies to pressing problems.

Tripod of Learning at Academy blends multiple tools of theory and practical training. Class room learning is not mere lectures but supplemented by interactive practical and participative learning involving learners in business scenarios, case studies, audio visual presentations, games, situational role plays etc.

  • Problem solving Techniques
  • Gaming & Simulation Exercises
  • Mentoring
  • Brain Storming Sessions
  • Analysis and Debates
  • Industry Internship
  • Group Discussions, Role Plays and Presentations
  • Interactive Seminars with industry professionals
  • Practical laboratory sessions in our Business Design Lab
pgdbm03
pgdbm04
pgdbm05

You’ll also have access to virtual learning environment

  • lecture media and seminar materials
  • case studies (for both seminars and lab practical sessions)
  • discussions

COURSE CONTENTS

Module - I

1.1 Rise Of Digital Economy – Fundamentals Of  Digital Business
1.2 Economic Principles Of Digital Economy
1.3 Managing Digital Business
1.4 Finance And Accounting In The New Economy
1.5 Digital Marketing & Web Strategies
1.6 Term Project – Study Of A Digital Business Organization

Module - II

2.1 Human Assets & Talent Management In Digital Economy
2.2 Leadership In Business Organization In Digital Economy
2.3 Business Analytics
2.4 Digital Product Management
2.5 Digital Business Strategy
2.6 Term Project: Business Analysis – Firm Level

Module - III

3.1 Multicultural Management
3.2 E Commerce
3.3 Quantitative Computing & Models for Management (Spss)
3.4 Operation And Supply Chain Management Digital Economy
3.5 Term Project: Writing A Business Proposal

Module - IV

4.1 Knowledge Management
4.2 Innovation & Entrepreneurship In Digital Economy
4.3 Software Project Management
4.4 Corporate Communication
4.5 Project Work – Prepare A Detailed Business Plan For A Start-Up In Digital Business

Team Members

PROF H. V DINESH PRASAD

M.Sc, MBA

DR. PROF. M R SRIPATHI RAO

Ph.D, MBA,MCom, PGDIM

DR. ARIF AHMED

Adjunct professor at XLRI Jamshedpur

MS. VEENA HINGARH

Director at South-Asian Management Technologies Foundation

DR. VASANTHA LASHMI R

Ph.D, MBA, MLISc., B.Sc

DR. MADHAVI LOKHANDE

Ph.D, FCMA

DR. ARUN BHARDWAJ

Ph.D, MBA, B.Tech

DR. ANIL RAWAT

Ph.D, MPhil, MBA

PROSPECTIVE EMPLOYERS

TYPES OF CAREERS AVAILABLE AFTER DOING THIS COURSE

TYPES OF JOBS APPEARING IN THE DIGITAL ECONOMY

  • Industrial Data Science
  • Robot Coordinator
  • IT / IoT Solution Architecture
  • Industrial Computer Engineering / Programming
  • Cloud Computing Expertise
  • Data Security Expertise
  • Network Development Engineering
  • 3-D Printer Engineering
  • Industrial User Interface Design
  • Wearable Technology Designer

POST COMPLETION SUPPORT:
MADE will provide following support services for our participants

  • 100% Guaranteed Placement: We will ensure your placement in MNC’s, Mid & Small Size Companies or Ecommerce portals
  • Resume Support: Resume makes the first impression. At MADE ACADEMY you can curate a customized resume with the support of experts to make your first impression the best one
  • Interview Questions: Team of experts shall equip you with a set of probable interview questions and answers to face the interviews confidently
  • Mock Interviews: As part of Action Learning our experts will help you to increase your placement success by practicing numerous mock interview sessions
  • Job Updates: MADE career planning team shall post all latest job updates
  • Help in setting up your own business

Eligibility Criteria

Academic qualification
  • Engineering Graduates B E , B.Tech
  • Other graduates with 50% marks in Maths, statistics and good computer knowledge
  • Knowledge of software development will be an advantage
  • Graduates in Science with computer knowledge and web technologies
  • Desirable – work experience of 1 – 2 years
Application Process

Fill up the Application Form through
the link provided for Online Application
Apply Now

You should have appeared in any one of these Entrance Tests
  • CAT/ MAT/ XAT/ CMAT/ NMAT/ GMAT/ PGCET/ K-MAT
  • MAT/CMAT score of 75 percentile and above
  • CAT/XAT score of 70 percentile and above
  • GMAT Score of 550 and above
  • NMAT Score – Minimum required score 140
  • PGCET score 50%
  • K-MAT score 50%

You can also take
MADE ENTRANCE TEST (M E T)
M E T is an online test with flexibility of location and time.
Followed by Group Discussion and Personal Interview.

CERTIFICATION

Earn a Certificate of Post Graduate Diploma in Digital Business Management from the MANAGEMENT ACADEMY FOR
DIGITAL ECONOMY IN INDIA endorsed by the industry and Govt agency.

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